Hey, what’s up, everyone? Matt Wolfe here.
Today, I want to do something a little bit different. A little something out of my normal videos. I just go this whiteboard here. I’ve had it for a couple weeks now. I bought it with the sole purpose of making some online videos and doing some teaching with it. And I haven’t used it yet.
So, today’s my first day making a video using this whiteboard. A lot of people know me as “The WordPress” guy. They know me as the go-to guy when they have WordPress problems, if they want to figure out how to do anything with WordPress. Membership size, making classified ads, niche blogging, all that kind of stuff. I’m they guy people typically come to.
Now, because I’m that guy, I’ve managed to create a super successful membership site at The WordPress Classroom. The membership site has a couple thousand members and it’s pretty much my full-time business. That’s how I make my living, is through my membership site at The WordPress Classroom.
What I’m starting to get more and more often these days isn’t as much questions as WordPress. It’s questions about how to build a successful online business, because I’ve managed to do that with The WordPress Classroom.
I’ve built a pretty successful business. I’m happy with it. I’m growing it. It’s getting bigger and bigger every single day. I want to start teaching some of this stuff, some of the tactics, some of the philosophies I use to build this business.
So, I got this whiteboard so I could do some of this kind of teaching. I’m going to do a real basic video today. Today, I want to talk to you about some of the marketers that I follow. Now, it’s a question a lot of people ask me when they’re trying to get online, they’re trying to get into marketing, When I tell friends and family and different people like that what I do, they always ask, “Well, who did you learn from? Who taught you this stuff?”
Well, that’s what I’m going to tell you today. I’m going to tell you some of the people that I really study. Some of the people that I really, really look up to. Basically, with their training, I’ve gotten to where I am today.
So, this video is titled, “Who I Follow”. There’s five main people that come to mind when I think of who I follow. What I’m going to do is, I’ll list the five people and I’ll tell you a little bit why I follow each of them.
Now, the number one for me is a guy named Dan Kennedy. I’m sure if you’ve been around marketing at all or online marketing or whatever, you’ve probably heard his name. He’s partnered with a guy named Bill Glazer so I kind of lump them together. They own a company called The Glazer-Kennedy Inner Circle.
I really, really study Dan Kennedy and Bill Glazer through the Glazer-Kennedy Inner Circle. In fact, they have local chapters throughout the world. There happens to be a San Diego local chapter and I’m super involved with the San Diego local chapter. Those are the first people I study.
Dan Kennedy and Bill Glazer are both super highly paid copywriters. They know their stuff when it comes to copy. But Dan also talks about direct mail marketing. He talks about wealth attraction. He talks about time management. He’s all over the place. Anything that has to do with business, Dan Kennedy’s probably wrote a book about it.
In fact, I just got his most recent book a couple weeks ago called, “No B.S. Price Strategy”. I’ve actually got it up on my bookshelf here but I don’t want to knock down my whiteboard to pull it down. He’s got a book called, “No B.S. Price Strategy”. So he pretty much talks about everything. Bill Glazer is mostly on the direct marketing side. He does teach copywriting, as well. He’s copywriting and direct mail marketing and Dan Kennedy’s pretty much everything you could imagine around business.
So number two. Number two, this guy is actually someone I just recently discovered within the last year or something. But I really, really love the stuff that he teaches. It’s become some of my favorite material. Some of my favorite training, basically. His name is Joe Polish.
Joe Polish runs a business called Piranha Marketing. He released a set of CDs, I think by the same name called, “Piranha Marketing” with a guy named Tim Paulson and is probably one of the best audio CDs I’ve ever listened to for just general marketing stuff. Basically, they go into everything. Everything you could imagine about building a business and how to market your business properly to make it successful. Definitely, definitely check them out.
Now, I want to let you know, this is in order of how I study them.
This is the number one guy I would check out.
This is the number two guy I would check out, getting started.
So look into Dan Kennedy, then look into Joe Polish.
Amazing, amazing stuff. His “Nightingale Conant” CDs are great CDs and I listen to them pretty much every time I’m in my car.
Let’s see here. Number three is a guy named Gary Halbert. Now, Gary Halbert actually passed away a few years ago but he was a legendary copywriter. He knows his stuff when it comes to copy. In fact, a lot of the techniques used in the copy you see online today, were probably invented by this guy. The really catchy headline, the testimonials you see on the websites. A lot of that stuff was by this guy.
He’s a genius. He’s a little bit out there, a little bit crazy. But when you listen to his stuff, it’s fun to listen to but it just makes sense. It’s really, really, really good stuff and Dan Kennedy and Joe Polish both talk about Gary Halbert as, basically, their mentor. So, Gary Halbert is definitely somebody to check out.
Number four. A guy named John Carlton. Now John Carlton is another legendary copywriter, and the thing I love about John Carlton is that he just really simplifies copywriting. He’s got a system called, “The Simple Writing System” and he basically just simplifies all the concepts in writing copy.
Now, if you haven’t noticed a little bit of a pattern here, I’m really into studying copywriters. Not only do copywriters have some of the best marketing minds, but they know how to use the written word and the spoken word to make people want to buy. They use their knowledge of marketing to shape their words and the way they put things to make things… Just want to buy whatever you’re selling.
That’s why I think copywriting is the number one, most important thing you could study. You want to be able to make people want to buy whatever you’re selling. By understanding copy and the little NLP techniques that copywriters throw in there and the little triggers that get people to buy. That’s what’s going to make you the most successful in this business. That’s why, for the most part, study mostly copywriters.
Then finally, the number five person who I always love to follow is good old Frank Kern. Everybody seems to know his name. He seems to probably be the biggest celebrity in the internet marketing space. There’s probably not many people that would disagree with me on that. He’s definitely a celebrity internet marketer.
The thing I love about Frank Kern and the reason that I study him, is he’s a great example of using personality in your marketing. He is someone that has created this image for himself. He’s created this persona that people just relate to and really enjoy listening to. That’s what I want to model after Frank Kern.
I want to model someone that everybody relates to and everybody thinks is just a fun guy. Everybody wants to hang out with Frank Kern. They see videos of Frank Kern and they’re like, “Man. That guy seems like a cool dude. I want to hang out with him.” That’s what I love about Frank Kern. That’s why I think he should be studied.
I mean, the programs he does. The list control, the mass control, the stuff like that. It’s great stuff. I’ve studied it all, it’s great.
But I love to study more what Frank Kern does and less of the actual content that he teaches. He is a great model of somebody to study. How he puts himself into the world, how… The persona that he’s created for himself is a great little case study.
So, these are my top five marketers that I follow. If you’re just getting into the marketing world, I would look into all five of these. I’d probably start with Dan Kennedy because he has books on pretty much everything. Start out with his “No B.S. Time Management”. Probably my favorite book by him. Second favorite book by him is “No B.S. Wealth Attraction”. I love both of those books. You can start with those and then start digging into some of his books that have more meat on creating online businesses and creating businesses.
I’d also pick up Joe Polish’s CDs. The “Piranha Marketing” CDs. That is great, great, great stuff about how to turn basically any business into a multi-million dollar business. In fact, Joe Polish, himself, was a carpet cleaner and he used some of the marketing strategies that he teaches to turn his carpet cleaning business into just this multi-million dollar, carpet cleaning empire. It’s pretty cool stuff to study.
Then, of course, Gary Halbert is pretty much the father of copywriting. Dan Kennedy, Joe Polish, John Carlton, Frank Kern. All these guys studied Gary Halbert. So if all these guys are studying this guy, he’s probably somebody you want to study.
So, there you go. That’s who I follow. Hopefully, you enjoyed this video. I’ll be doing more like it. In my next video, I’ll actually show you some of the training programs that I’m actually going through. I’ll get into it a little more in detail the next video, but a lot of people ask me what stuff am I studying right now to further grow my business?
So, I thought that’d be a pretty cool video to make. Just kind of show you the stuff that I’m working through at the moment. I’ll see you guys in the next video. Hopefully, you enjoyed this one.
That’s it. I’m done. See ya.
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