Monthly Income Report – July 2012

So it may seem that I’m, once again, behind schedule on my income reports. However, this time I actually did it on purpose. In fact, from now on, you can expect my income reports for the previous month to fall right about the 15th of the following month.

The reason for the delay in my income reports now is due to Amazon.com’s reporting. They report my sales numbers on my Kindle books right around the 15th of every month for the previous month. Therefore, for me to include sales numbers from Amazon Kindle books, I need to create my report on or around the 15th…

And let me tell you… My book publishing business is really starting to pick up steam!

So here’s what’s going on with me…

Things haven’t really slowed down recently in the personal life… We’re still waiting for our new house to be built. I’m actually completely shocked at how fast these new houses can actually go up!

In fact, here’s a picture taken around July 15th of last month of the new house’s progress…

And here’s a picture taken just a couple days ago of what the house looks like now… About 1 month apart…

Pretty impressive progress!

We’re not supposed to be in until the first week of October but, if things keep moving like they have been, we may close escrow a little ahead of schedule.

However, right now, we’re staying at Alana’s parent’s house in their guest room. I love Alana’s family but I can’t wait to get back in to my own place. We’re counting down the days.

Some Quick Disclaimers:

In the spirit of full transparency… I must make a couple of notes about the following income reports.

The numbers that I’m sharing are before any refunds. Some of the products that were sold have 30-60 day refund periods. Seeing as I can’t know who will and won’t refund, refunds are not accounted for.

On the products that I created, the numbers are AFTER affiliates have been paid. These are the net that I collected after I made sure all affiliates received their cut.

The links to the products that I mention in the report below are my affiliate links. So if you click a link to find out more about it and decide to purchase, I will, in most cases, receive a small commission on it. This, in no way, effects the cost of the products mentioned.

Finally, there is some income that I am NOT including in this report. I have a second business with Josh Bartlett called The Elite Marketing Foundation. Seeing as this business is a 50/50 partnership, I opted not to share income from this business due to the fact that it would also give insight in to some of Josh’s earnings. Therefore, that aspect of my business will remain out of my reports. However, Josh and I have been starting to promote a program called Beyond The Hype together. I will be sharing MY earnings from this program. Josh and I don’t always earn the same amount in this venture so my earnings really aren’t a reflection of what Josh is earning.

This report is income from the products that I create, the income generating blogs that I have around the net, as well as from the book publishing I’ve begun doing. Next month, I’ll begin sharing how I’m doing in the iPhone app world as well. I had no income from that business in July so you won’t see anything this month.

I’ll start by giving a breakdown of the income and then finish with some explanation as to why some of the numbers are the way they are.

The Income Report – July 2012

 

Some Explanations

The first thing we notice when looking at these numbers is that WordPress Classroom sales are actually up a little bit over the previous month. This is because I sent out a couple extra promo emails about it in the month of July. When I mail more often about my program, my sales go up. If I don’t mail the list about it often, sales drop. I’m just constantly experimenting, trying to find the balance where I’m mailing enough to keep sales moving up but not too much that people get annoyed and unsubscribe from my list. It’s always a bit difficult making that determination. If you have any thoughts on this, feel free to chime in with a comment below this post.

It’s difficult because I feel strongly about my program and I know that it really helps people. Therefore, I want to promote it as much as possible. However, I also feel strongly about keeping people happy on my list and making sure they get a lot of value, whether they actually joined my program or not. So it’s a constant struggle for me with how often and how aggressively to the promote The WordPress Classroom.

You will also notice that Beyond The Hype has some small sales. The program, created by Josh Bartlett and myself, is not officially launched yet. However, we did do some testing with Facebook traffic and with mailing to some other niche lists that we have just to see if people were interested. This resulted in a small amount of sales. Now Josh and I are back to the planning phase. We are reworking the sales process a little bit and attempting to make the program an even bigger “no-brainer” for everyone interested. It’s going to be an awesome program when it’s finally ready for mass rollout.

The next thing we notice when looking at this report is that affiliate commissions are WAY down from the past couple of months. This is solely because I just didn’t promote as many affiliate products in July. The same balance applies with promoting affiliate products as does promoting my own products. If I promote too much, it irritates people, if I promote to little, my commissions stay low and people don’t get introduced to products that could potentially really help them or their business. I only promote stuff that I try myself and think offers a lot of value. If nothing comes along in a given month that I feel strong enough about, I just don’t really promote anything. This effects my sales numbers for the month but I think the long term effect is that it helps solidify my goodwill with the mailing list.

Most of the affiliate sales that you do see for the month of July are from the banners that you see around this site, the links inside my income reports, and some affiliate links to recommended products inside The WordPress Classroom. So I always have a little trickle of affiliate sales from my sites. I just don’t see huge affiliate numbers if I don’t do big promos about a product to my list.

Finally… The thing that I’m still most excited about! My Amazon publishing business is moving along nicely. I’ve got several books published now in the health niche and the travel niche. Throughout July, I saw a steady increase in sales day after day. Amazon has an amazing “snowball” effect. If a book gets a few sales, it moves up the best sellers list in its category. The higher it moves up the list, the more people see it and the more sales tend to grow. All of the books that I published in July were books that were outsourced and they all continue to grow to this day.

I’m also experimenting with publishing some books on iBooks. I barely began testing this at the end of July so there wasn’t much to show yet but I’m actually pretty impressed with the results so far.

What to expect coming up…

In August, Josh and I are planning on doing more promotion for Beyond The Hype. We’re just waiting on some new designs to be finished and then we’re really going to push ahead with this project.

The new WordPress Classroom design is only about a week away. The design is finished, the developer is plugging away to get everything working right, and when it’s completely ready, all the existing members will be moved over to the new site to see what we’ve been working on. Once this happens, I anticipate doing a bit of extra promotion the list to get people excited about the project.

August has been exciting so far for the publishing business as well… I’ve actually published a fiction book that someone sold me the rights to… I basically put an ad on Craigslist, asking if anyone had old books that they wrote that they’d want to sell me the rights to. I got one response and the book actually turned out to be good. So I bought the rights to the book off the person for $250, did some minor editing, and published it to Amazon. Sales are still slow on that specific book but they are starting to pick up.

I’ve also published my own book about WordPress. I haven’t promoted the book yet but it’s live and available for Kindle right now. I’m also going to get a print version of the book made to sell physical copies as well. Both my book and the fiction book that I purchased weren’t added to the Kindle store until August so you aren’t seeing results from them in this income report just yet. However, I’ll update you more about what I’m doing with Amazon in my next full blog post.

Finally, I’ve got my first app in the Apple app store! It was just approved a few days ago and already I’m starting to see a bit of ad revenue from it. It hasn’t had a huge explosion of downloads just yet but, saying that, I really haven’t done anything to promote it yet either. The game is called Paintball Drop! and is currently available for anyone with an iPhone, iPod touch, or iPad. If you do decide to download it, I’d love a review. :)

Anyway… That’s what’s been going on for the last several weeks and that’s my latest progress report.

Please leave comments below. I’d love to hear your thoughts about frequency of email promotion, book publishing, and app development. I talked about a lot in this post. Please share your feedback.

Bonus: Special Contest

I’ve decided I’m going to “gift” the Kindle version of my book to a few blog readers.

Here’s what you’ve got to do…

a) Make sure you follow me on Facebook (I’ll announce through there)

b) Promise to leave me an Amazon review.

c) Comment below about your thoughts on email marketing… (What’s too much, what’s not enough, etc…)

That’s all. I’ll pick several people and gift the book through Amazon so that you can read it on your Kindle, iPad, iPhone, Mac, PC, or whatever else you use to read Kindle books.

Looking forward to reading your responses! You’ll help clarify things for me as well as anyone else struggling with questions about how often to email.


Related Reading



Monthly Income Report – November 2012

Monthly Income Report – October 2012

Monthly Income Report – September 2012




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50 Responses

  1. Theodore.N says:

    Kudos Matt, I’m really Impressed with the success of your kindle books and apps so far, It has also encouraged the more, please keep it up and good luck.

    I don’t think it is bad or a disturbance to promote affiliate products to your list since its something they will benefit from, so its a win win game. It can only irritate them when you’re always promoting irrelevant products to them just to make money.

    I think you should keep on with your projects including the kindle and apps, just remember to share with us your experiences so we can learn from them.

    Thanks for sharing and best of lucks.

    BTW: I like the structure of your new house, i wonder how beautiful it will look when it’s finished. Congrats.

    • Matt says:

      Thanks for the input on the email stuff. I tend to agree. I try to only promote relevant things but also provide a lot of value with blog posts and tips, etc… Hopefully it doesn’t overwhelm people.

      I’ll share all the details of the Kindle stuff and the App stuff as it unfolds. I’ve got a big, in-depth post about Kindle stuff coming real soon.

      Thanks for commenting!

  2. Chai says:

    Wow,

    Well done with the Amazon sales, that such an achievement in a short space of time. Im really looking forward to hearing how this progresses.

    The app biz looks interesting also as these both seem more passive and more in alignment with someone who ha creative bursts of ideas who can then outsources them into fruition.

    Good luck with it all and do let your community know if there’s anything that can be done to help.

    P.s, the house is looking awesome :)

    • Matt says:

      Thanks Chai,

      I’m loving the Amazon stuff and the iPhone stuff because of the passive element. It’s mostly stuff that I set up once and then don’t worry about much after that. I’ll do little promos here and there to test things but it won’t require much.

  3. Kathleen says:

    Matt,

    Thanks for sharing the breakdown of your income sources. I was especially interested in the Kindle and iBook figures. I’ve been thinking about doing Kindle publishing for months but it keeps getting pushed back by some other project. Looks like I need to get busy!

    I love my Kindle Fire – best purchase I’ve made in a long, long time. I’d love to receive your book and of course I would leave a review.

    As for email marketing – I tend to read emails (and sometimes act on them) from people I feel are being honest with me and don’t bombard me with messages every day. If someone is promoting every new Warrior forum deal or several “get rich fast” programs a day I figure they don’t care what they promote – they’re just after the affiliate commissions. Marketers who honestly seem to try programs and only pass on the ones they have good personal experience with are welcome in my email.

    Thanks for the opportunity to share my opinion on this subject.

    • Matt says:

      Thanks for the comment. I totally agree about the Warrior Forum thing. I’ve promoted maybe 5 WF products ever… And all of them were the cream of the crop, best programs I’ve seen as WSOs… People who promote every single one have no respect for their list…

  4. That is a house and a half. Your family must be chomping at the bit…

    I used to live and work in La Jolla…about a block from Deepak Chopras place. I was renting a small room in a guys basement..$900 for a room. I want a house like yours.

    Thanks for everything…it’s been an amazing ride so far…we booked another $825 during the week. I an my family thank you for every penny.

    David

  5. Congrats on the Kindle…it’s climbing!

    D.

  6. Oh My GOSH!!!! I just bought your Kindle Book: “WordPress Revealed”…I expected some killer content….but I did not expect to see myself on page one of your book.

    I am so incredibly honored and humbled to be there!

    I don’t know what to say.

    David

    • Matt says:

      Thanks so much David! You didn’t actually have to purchase it. I was going to gift it to you for all the kind words you’ve had to date. I’ll make sure I send you a physical copy in the mail when it’s ready. (In about 2 weeks)

      You’ve really made my month with all the things you’ve had to say and I can’t thank you enough. I’ll shoot you an email to get shipping details soon. Keep an eye out.

  7. Mike Leuthen says:

    Most of the marketers I follow say that you should be very aggressive. There’s nothing wrong with promoting WordPress Classroom as long as your providing good content 3 out of 4 emails. The fourth can be a straight out assault to get people to buy . . . like me . . . I’ve procrastinated for a month. So send more email :-)

    • Matt says:

      I’m not a full out assault kind of guy… I want to promote a lot because I think it’s helpful content but I don’t want to piss people off either. I think my limit that I feel comfortable with is about 3 emails per week total… That’s typically 1 WordPress Classroom Promo, 1 helpful bit of content on the blog, and maybe 1 affiliate promo if I feel strongly about a product. More than that, and I feel like I’m intruding in people’s inboxes… Maybe that’s wrong thinking? I’m not sure…

      Thanks so much for the feedback.

      • Cher says:

        How nice:)

        What a relief to know there are honest decent marketers out there!

        After 3 years on line there are only very few I remain subscribed to, you Mat have been ther the longest :)

        Always happy to recieve from you, your content is always valuable and no way am I pissed off :)

        So Thank you
        Congrtas on everything, your house looks amazing!

  8. OK Matt, It wasn’t much but I reviewed the book. It is sensational.

    David

  9. I gotta ask…the Cover Art for the Kindle Book “WordPress” revealed is so impressive. The Kindle book I am marketing has a good quality photo but nothing like yours.

    Tell me to shut up if it’s none of my business, but:

    What are the dimensions. file size and how did you create it?

    David Rodwell

    • Matt says:

      Hey David,

      My book cover was actually designed by a cover artist on 99Designs. You basically give them a concept idea and people submit their ideas and compete for the prize money. The one you see was the winner.

      It was designed for a 6″ x 9″ print version of the book. It’s actually got a back cover and spine as well. You just can’t see it on the Kindle image.

      Hope that helps

  10. Theodore.N says:

    No Matt, you can’t be intruding into peoples inboxes when you’re trying to help them and also get some rewarsd for your efforts. Our goals is to always make our customers love what we do, but remember you can’t please everyone at a time.

    When there are people that love what you do, there will also be those that hate what you. I know this may sound dramatic but it’s true.

    Thats why i normally ask people to Opt-out from my list if they don’t like what i have to say because changing people can be impossible, so instead of trying to please everyone, why don’t you go after the ones that already likes you and focus on making them happy by recommending the products you know will help them out in one way or the other.

    BTW: I will like to get a copy of your book and i will certainly leave a review.

    Thanks and good luck.

    • Matt says:

      Thanks Theodore. I really appreciate the feedback. I’m totally in agreement with your point of view. I guess I’m just always trying to please the maximum amount of people possible. :)

  11. Matt Scott says:

    Seems like the 80/20 rule applies…

  12. Hi Matt,

    Now this is weird……not blogged in about 2 years or more and look how things have changed! Seriously though Mat, from those dizzy heights of 2009, where everything changed for me online, its amazing to see how much your business and life has changed. Big congrats Matt with WordPress Classroom, your new biz with Josh and of course affiliate sales. Not surprised you decided to write a book though, your knowledge on WordPress is simply amazing and had to be shared.

    Looking to jump back on board now with regular blog posts and reignite where I left off. I will be sure to get back here soon enough.

    Now onto that house quickly, here in the UK that would be classed as a mansion……looks amazing…be sure to record a crib style video again when it is finished, just like the one that won a few years ago.

    Keep on keeping on,

    Sean

    • Matt says:

      Hey Sean,

      It’s definitely been a while. I’ve been sticking with the blogging thing straight through. I’ve had a month here and there where I’ve neglected it a bit and haven’t posted. But it’s my baby. I always come back to it. It’s probably my absolute favorite thing I do. As the community has grown here, it’s only gotten more fun.

      Get back on the blog. It’s so fulfilling (at least for me).

      LOL re the cribs video. I will have to do an updated one with the new house. It’s actually 3x the size of the house we just sold. But it’s in a different part of town where houses are much less expensive so our payment is staying pretty close to the same. :)

  13. Hi Matt,

    I know I’ve said this before, but it is very assuring that there are still a couple marketers on the internet that actually even think about their list, who is on it and what they may think.

    I know a lot of marketers and the only thing they are interested in is a bunch of people on their list and selling stuff. Actually, this has even held me back from building my list because I want people on my list that I can help through their on line problems so they can succeed. But maybe it is time to use a few of my products in some give-away programs and even on my site to get folks on the list.

    I appreciate your transparency sharing some of your business Ideas and showing the several methods you use to bring money into your business.

    Jay

    • Matt says:

      Thanks Jay. It’s a constant struggle for me. I feel like, as long as I feel strongly about a product and I know it’s good, I shouldn’t have a problem promoting it. However, I love just giving away free content on the blog here too. If I do both all the time, I’ll overwhelm people…

      Definitely start building that list up. Do what you can to help because once you start selling things, the people you helped will remember…

  14. Nelson Tan says:

    Thanks Matt, for a truly inspiring post showing a breakdown of your income sources. It goes to show having your own product is still the best way to form the bulk of your income.

    • Matt says:

      That’s definitely true Nelson. Creating products is probably the best way to build an income. Right now, now that I’ve got that business in place, I’m trying to find new ways to diversify and make my income sources even more passive.

      Affiliate marketing, book publishing, and app development can all be great ways to generate income as well but getting a head start by building a list and a platform through your own info-products definitely makes launching in to those other platforms slightly easier.

  15. Theodore.N says:

    Thank you Matt for the gift you sent me, the issue is that Amazon said it is not available in my country now. Please can you email it to me? I will really appreciate it because i read the description on Amazon and found it really interesting.

    I will surely leave a review.

    Thanks Matt, expecting to hear from you soon.

    • Matt says:

      Hey Theodore. I can do that. What country are you in so I can try to make it work for where you are.

      • Theodore.N says:

        Thanks Matt,
        I’m in Nigeria. Please i will appreciate if you do that, i really want to read your book because the description alone has shown me that it’s wonderful.

        Please you can also email it to me as an attachment if the other one will difficult to you.

        Thanks for your understanding.

        I’m a fan for life.

  16. Theodore.N says:

    Thanks Matt
    I just downloaded the pdf version of WordPress Revealed. Expect my review soon.

    More greeze to your elbows.

  17. Matt,

    You seem to have a rather remarkable grasp of Amazon and Facebook. You have done things I was unaware were possible.

    Do you outsource Social Media and/or Amazon? The page design on Amazon is simply brilliant. And the Facebook page made my jaw drop…I thought I was someplace else!

    David Rodwell

    PS: Loved the six pack!

    • Matt says:

      Thanks David. I don’t outsource any of that (at least not yet). Just played with both Facebook and Amazon a lot and learned through trial and error until I got things looking the way I want.

      Next blog post will be all about getting books on Amazon and getting them to sell.

  18. I will be here waiting with bated breath…on pins and needles…

    Thanks for all you do!

    D.

  19. Dave Lucas says:

    Wow! You’re “major league” when it comes to earnings online – everybody secretly wishes they could do the same – what’s your SECRET, anyway?

    I enjoyed reading – now have a great weekend! Blog On!

    • Matt says:

      Hey Dave,

      Thanks so much for commenting! There’s no real secret… I’m showing where it’s coming from so people can try to reverse engineer my success if they want. Make good products that actually help people… I guess that’s the real secret.

  20. Matt,

    I have purchased your new Kindle Book through Amazon…I will have to say that it is an easy read, will be leaving a positive review on Amazon soon…..

    Please keep the email offers coming…too many are never enough for me.

    I would like to hear more about your iPhone/iPad app development, and how they were developed.

    I know from my own experience about living with relatives while building a family home. It looks like it is progressing very nicely!! Look forward to seeing the completed photo’s! I know you and your family are looking forward to move in day!

    Regard’s

    • Matt says:

      Thanks for the support Jimmy! I’m glad you enjoyed the book. I’ll be doing some posts real soon on the iphone game progress. I don’t want to go in too many directions at once with what I’m teaching on the blog. For a little while, I’ll be sticking to the Amazon stuff until I’ve shown everything I can. Then I’ll move on to showing what I’ve done with the iPhone stuff.

  21. tom says:

    hi, my name is tom and this is my original message that I wanted to send
    and then I didn’t want to send but then I decided to send it
    anyway(sendception)

    hey matt, just went through some of your reports and blog posts.

    pardon my french but goddamn you you taught me a heck lot of stuff in the
    past 1 and half days, I have totally destroyed the relationship I had with
    my list, I really like what you wrote about creating fans etc..

    now here’s my question.

    let’s say i do not want to create follow up emails(except for the first one
    with the product or bonuses), can i still build a relationship with my
    subscribers by providing free quality content all the time on broadcasts?

    and when should I promote between the broadcasts? what products should I
    choose? highly related to my main freebie(e.g if my freebie is about fast
    cash methods should I promote only fast cash method products etc..) or can
    I promote other products(In case they actually provide value)

    I mean, will they respond to a list building offer?

    the reason I do not want to create follow ups is because I don’t want a
    follow up sent to 50 subscribers at one day and in the day I promote a
    product(because I couldn’t possibly follow up the follow up[follow up
    inception]), I did use to have follow up emails but the main problem was
    that they constantly unsubscribed through the follow ups because they got a
    follow up and bam 12 minutes kater they got the promotion I sent as a
    broadcast, that is the reason i dont want to create follow ups.

    thanks a lot matt, hope you can answer my quesitons asap!

    • Matt says:

      Hey Tom,

      Good questions.

      Personally, I don’t think there’s anything wrong with having a followup sequence as long as it gives value. If a reader gets two emails from you in one day but both of them have something awesome that really helps them, then who cares that you sent two emails?

      If a friend of mine was looking for a house in my neighborhood and I emailed them about details on a house I found and then 45 minutes later I found another house that may interest them, do you think they’d be mad that I emailed them again? Of course not… This is the type of relationship you want with your list! You want them to be excited to see an email from you. If you’re constantly providing quality emails that they love, they won’t care that you sent them more than one in a day… If, on the other hand, you send promo after promo after promo and one quality email here and there, you’ll wear out your welcome pretty fast… It’s a quality vs quantity thing. Provide good quality and the quantity will be a non-issue.

      I tend promote highly-relevant products for the most part. However, I do through in off-topic stuff every once in a while to see how people respond. For example, my main niche is WordPress. That’s what I teach and that what built my list… Surprisingly, however, people are really interested in the Kindle stuff as well. It’s not super relevant but it seems to work… It’s all trial and error. Test to see what works but don’t stray too far. Don’t promote makeup to a dog training list or anything…

      Hope that helps!

  22. tom says:

    oh matt, and another thingy ..

    how can I find the right product to promote, if for example i found a good product to promote that seems good for me, but the refund rate is high(as in alex jeffreys wso’s for some reason), or the epc is low..

    how can I find that product to promote, does it have to be related to what they signed in for in the beggining?

    • Matt says:

      This is all about testing really. I rarely promote other people’s products to my list… I just have REALLY high standards. If it’s not something I’d send to my parents to learn how to build a business, I probably won’t promote it. If it’s a tool that I tested but didn’t like, I’m not going to promote it… I get contacted almost daily to promote something for someone yet you probably rarely see me email about other people’s products… Only things that I think are really special get mailed about.

      Rule of thumb… If the refund rate is high, there’s probably a reason for it. Either the creator offers crappy support or the product is junk… Those are the reasons people refund. Some will claim that there’s scammers out there that buy products and refund just to get them for free… I tend to think that this is a crap excuse. Yes, there are people out there that take advantage. This is a minority though. If a refund rate is high (say over 15%-20%) it’s because the product sucks or the creator’s support sucks… Maybe 2%-3% can be chalked up to “scammers trying to get the product for free”…

      Test products yourself. If you think they are killer, don’t hesitate to promote them. If you have doubts about the product or the product creator, don’t promote it. I look for products I love myself and then go on gut as to whether or not the creator seems like a legitimate, honorable person. Works for me 90% of the time.

      • Matt says:

        To continue my rant a little further… :)

        People say they don’t like to promote products on Clickbank because there’s too many refunders that buy the products and immediately refund to get the product for free. My refund rate doesn’t ever go over 5%… And most of those refunds are from people accidentally getting billed twice or little weird mishaps like that. Good products and good customer service means low refunds.

        People say that WSOs are a pain because so many people refund to get the product for free… Personally, I rarely do WSOs. I’ve done a couple though. I’ve never had more than 2%-3% refund rate on any WSO ever.

        (People consider under 15% to be an acceptable refund rate)

  23. tom says:

    Hey matt, thanks for the answets!

    But heres the thing, As someone who has not yet released products and doesnt have multiple income streams, I am probably aiming to affiliate income from my list at the moment, I did some bad stuff with my list and now I know where I should head, my questions are, how many follow ups should I create, how do I discover what super revant to my list, should I mail them everyday? How do I know when my list is starting to have fans, Im running out of good free content to give them, how do I find more? I Do not wish to do ad swaps because I want full control of them and I prefer solo ads anyway… Thanks

    • Matt says:

      Hey Tom,

      The answer to pretty much all of your questions is testing… Different niches respond differently. Mail everyday and see what sort of response it gets you. Mail a couple times a week and see the response… Do what seems to work best for you and you are most comfortable doing. As far as followups, I know people who only have one followup, I know people that have 2 years worth of followups and never actually send any broadcasts. Different things work for different people. There really is no black and white answer…

      I can only tell you what I’ve done and what’s worked for me and that’s exactly what I mentioned in my previous reply. I rarely promote affiliate products unless I strongly believe in them. I mail whenever I feel I have something to say or share. I don’t have a pattern or a set number of mailings per week or anything like that… I just mail when I need to get something across to people. Simple as that.

      For new content, I create my own. I don’t look for good free content… I create good free content and give them that. I discuss several ways to come up with your own good free content in my book as well as in the WordPress Classroom…

      Hope that helps.

  24. Mark Sojka says:

    Nice blog and an awesome income report I must say!

  25. tom says:

    hey matt, I’ve got a question, how do you stop spam comments? that is amazing how there is no spam here yet you auto-approve, got any suggestion?

    • Matt says:

      I use the Akismet plugin which works really well. It occasionally kills legitimate comments but, for the most part, it does the trick.

      I also, review comments on a daily basis. I’ve had to manually delete quite a few comments because the spam filters didn’t catch them.

      Seeing as I like to respond to pretty much every comment that comes in if I can, I’ve always got my eye on it.

      Good question though. Thanks for commenting!

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