We’ll get back to 30 day challenge posts in a couple days. I’m still progressing with that project and I’ve just passed 470 subscribers on that list. I’ve also managed to achieve a cost-per-opt-in of under $1.00. But more about that in my next post…
Today I’m going to pick up where I left off on my monthly income reports…
So I slacked off a little on getting my monthly income report online over the last couple months. I’ve been so busy trying to get all my other business stuff taken care of that it completely slipped my mind. Right now I’m working on launching Beyond The Hype with Josh Bartlett, launching the Offline Client Method with Josh Grillo, redesigning and re-envisioning the WordPress Classroom, as well as running my 30 day challenge here on the blog to see if I can add an extra $1k per month to my business. I’ve been pretty busy…
Due to the fact that I’ve been working on so many projects, sales have slipped on my existing products. I believe this is due to people kind of holding out to purchase stuff until they see the new stuff. Another factor is that Google recently changed their algorithms causing some of The WordPress Classroom’s main keywords to somewhat drop off the results… This has really impacted the traffic flowing through the site… Luckily I’ve rediscovered my love for playing with paid traffic and have been spending the month of May testing and tweaking all sorts of paid traffic techniques (as described in my 30 day challenge).
Since I’ve missed the last 2 income reports, I’m going to cover them both in this report…
Some Quick Disclaimers:
In the spirit of full transparency… I must make a couple of notes about the following income reports.
The numbers that I’m sharing are before any refunds. Some of the products that were sold have 30-60 day refund periods. Seeing as I can’t know who will and won’t refund, refunds are not accounted for.
On the products that I created, the numbers are AFTER affiliates have been paid. These are the net that I collected after I made sure all affiliates received their cut.
Finally, there is some income that I am NOT including in this report. I have a second business with Josh Bartlett. Seeing as this business is a 50/50 partnership, I opted not to share income from this business due to the fact that it would also give insight in to some of Josh’s earnings. Therefore, that aspect of my business will remain out of my reports.
This report is income from the products that I create and the income generating blogs that I have around the net.
I’ll start by giving a breakdown of the income and then finish with some explanation as to why some of the numbers are the way they are.
The Income Report – March 2012
- Income From My Products:
- Income From Affiliate Products:
- Easy Video Player $141.08
- Market Samurai $118.08
- Aweber $41.40
- Autoresponder Madness $22.18
- Optin Skin $21.24
- HootSuite $5.99
- ListJoe $5.00
- Total (Affiliate Products) $354.97
- Adsense $56.15
- Total Income $6,331.34
As you can see, my income dropped dramatically in March from what it was the two months previous. There are several
excuses reasons for this….
I closed down the WP Cash Cow as a WSO. Sales had slowed on the product and the launch buzz had died down. I pulled the product from the Warrior Forum so that I could move it to a normal sales page and sale it like The WordPress Classroom via Clickbank. I’ve yet to set up this sales process due to the other projects I became focused on.
The Marketer’s Classroom slowed in sales on the Warrior Forum as well. Joe and I stopped promoting the product to focus on our main businesses and sales dropped.
I haven’t done a podcast episode in a while. The podcasts actually lead to some decent numbers in affiliate product sales. When I don’t do one for a while, I see affiliate sales begin to drop.
In the coming months, you’ll see me put much more focus in to affiliate marketing. In the months of April and May, you’ll notice that my affiliate commissions begin to climb again as I get back in to really recommending the products that I use to conduct my business.
Sales really stink compared to the last couple months. Luckily (writing this post in May), I can see the future a little bit and I know that April and May I start to get my numbers back up and on track…
The Income Report – April 2012
- Income From My Products:
- Income From Affiliate Products:
- Membersnap $670.16
- YouTube Revealed $500
- Hostgator $250
- Easy Video Player $218.94
- GoPages Pro $132.20
- Optin Skin $127.12
- Market Samurai $93.12
- OptimizePress $90
- Aweber $46.20
- Build My Rank $27.23 (Closed due to Google changes)
- WP Lapdance $19.95
- Free Blog Factory $15
- Text Message Punch Card $9.39 <— I have no idea what this is (I didn’t promote it)
- Total (Affiliate Products) $2,199.81
- Adsense $56.02
- Total Income $8,351.68
So you can see that April was a bit better than March. When I post my May income report, you’ll see that May is actually a lot better than April as well. There are several reasons why I’m seeing growth again…
I’ve began to put some focus back in to marketing The WordPress Classroom. I took time away to focus on my new projects but I realized that this is my bread and butter and that I need to put focus back in to marketing it. I’ve started adding more incentives for affiliates to promote the product as well as began to generate a little bit of paid traffic through the site. This has helped resurge the WPC. With the new redesign that’s in process, I plan to see even bigger sales numbers as I anticipate a much better converting sales process.
I also began to put much more focus in to marketing affiliate products. I don’t do it in that stupid spammy kind of way that most marketers do it though… I simply tell people how I do things in my business and then use affiliate links when I mention resources that I use. I don’t do hard sales of affiliate products and it seems to be working out. I don’t promote things that I haven’t looked at myself and used myself.
The way I like to promote products is the way that’s laid out in a product called Autoresponder Madness… You’re basically teaching people how to do things using specific tools. If people use the tools that you recommend, you receive a little commission for referring them. That’s how affiliate marketing was ORIGINALLY intended to work and it’s probably still the most effective way to market affiliate products. Autoresponder Madness was probably the best investment I’ve ever made in to my education on affiliate marketing! (And yes… Those are affiliate links for the product.)
One little funny thing to note about the income report for April is that I made $9.39 from a product called Text Message Punch Card… I never promoted this product and I have no idea what it is. I just received an affiliate commission from this product in my Paypal with no explanation of why… Rather strange but I’m not complaining.
So that’s it… Those are my last two months. Hopefully I’ll get May’s done in a timely manner at the end of the month.
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